LAS VEGAS (Sept. 16, 2025) – Koin, an innovative solution changing how people pay and play without cash, has named Sean Bowles as head of global product. He brings nearly 20 years of experience in product strategy, design, and management.
Before joining Koin, Bowles led product strategy on projects with Apply Digital while managing The Lab, a cross-functional research and development team created to explore nascent technologies, including computer vision, artificial intelligence, machine learning, augmented reality, and virtual reality experiences.
At Apply Digital, Bowles delivered transformative results across multiple high-impact projects. He drove the strategy behind NFL Game Pass International’s seamless migration to DAZN, moving over 2 million paid subscribers to DAZN’s platform, a move that resulted in NFL Game Pass growing its international subscription base by more than 50% since the start of the 2023 season. Through his efforts with The Lab, Bowles spearheaded research and development on cutting-edge AI tools for major brands such as the NBA, Kraft Heinz, Arc’teryx and DC Comics.
Bowles and his team shape Koin’s product strategy and drive growth by listening closely to customers while also leveraging both qualitative and quantitative data. For example, when users indicated the onboarding process took too long, Koin responded by analyzing the experience, looking for inefficiencies, and tweaking the flow in order to bring the process from nearly three minutes to 50 seconds. Every time a user taps, swipes, or scrolls in the app, Koin uses those interactions to learn what matters most to our users, so we can deliver an experience that resonates with our users at a personal level.
“Sean joins us at a pivotal time, bringing a passion for customer-first innovation and a commitment to building high-performing, data-driven products,” Koin President Gary Larkin said.
About Koin
Koin is an advanced entertainment and lifestyle payment solution specifically designed to meet the demands of the highly regulated retail and online gaming markets. Founded in 2021 by Gary Ellis and Gary Larkin, Koin is guided by a talented leadership team with extensive experience in global gaming and payments. As a long-term partner of Euronet Worldwide, Inc., Koin leverages the resources of one of the world’s leading providers of advanced payment technologies. Koin offers clients a complete, fully integrated payment ecosystem that delivers unprecedented cost efficiencies while providing end users with seamless, fully portable digital solutions to pay, play, or buy anywhere, anytime. Koin is transforming the way the gaming, hospitality, and entertainment industries approach cashless payments. For more information, visit koinpayments.com.
